Effective Marketing Tools are Just a Click Away!

Your EDGE Software Includes a Marketing Program Proven to Build Awareness for Your Store and Drive Customers to Purchase.

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Did you know that as an Independent Jeweler you have a marketing advantage over your competition? You have the ability to deliver a better customer experience and this personal touch can positively affect the one area proven to grow and sustain profitable businesses--customer retention. Proactively focusing on customer retention reduces marketing costs and increases your store's profitability because repeat customers spend more and refer like-minded buyers.

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The EDGE Marketing Program is a special feature of our software designed to provide you an easy, effective, and affordable way of using direct mail to market to your customer base. The program includes a range of professionally designed personalized advertisements that will capture your customers' attention, enhance the image of your store, and drive customers to purchase. You don't need an entire marketing department to enjoy the effectiveness of direct marketing. All you need is the easy-to-use EDGE Marketing Program.

The Facts About Customer Acquisition/Retention

Acquiring new customers can cost 5x more than satisfying and retaining current customers.

A 2% increase in customer retention has the same effect on profitability as cutting costs by 10%.